We have one of the most energetic rocket retailers in Emma Owens from Emte Boutique to introduce to you!
Emma, we have to ask what is EMTE? The initials stand for? The Em-te drawer in my closet?
Oh, I love this question! Mainly because everyones imaginations run wild with the possibilites of what the Emte could mean. I may just have to steal your idea though! - Hahaha, mine is much plainer. One night I was trying to think of a name and I was just putting people I knew, their names with mine. Em - Emma (me) and one of my closest friends ever, Tess. She was lucky, Te is what I needed and there you go - a cute little reminder of a friend that has always stood by my side. xxxx
How long have you been a fabulous retailer in Burleigh Heads? What inspired you to open the shop?
I have been on James Street in Burleigh for almost 6 years from the age of 25, it's crazy how life changes so much but I'm still doing the same thing I was 6 years ago and I love it!!! I had so many wonderful customers tell me I should be doing it for myself, not for someone else, so I did - and here I am still doing it.
You are so full of life and effervescence, we see it bubble over into your emails and social media - so you are? A Leo??? Maybe a Capricorn? Do tell.
I am a Virgo, the most organised chaotic human being you will ever stumble across. From as young as I can remember I've been good at one thing - TALKING! In pre-school the only awards I would get were for being Miss Social Butterfly and my whole life I have always rushed to say things to the point where my Dad has one look for me now - and that look means (he has been saying this for 30 years) "Slow down and think before you start talking." My brain and mouth go 1000 miles an hour, hahaha! I love people and everyone has a story, I'm so intrigued by them, I must know everything!
Bestest label you have ever bought for Emte?
The best label that Emte has is Samantha Wills. That lady knows humility and kindness and also how to design and produce a product like no other. She also has such an amazing customer base that I have been lucky enough to sell products to - and to have become friends with.
Best piece of jewellery you've ever owned personally (other than ours!)
Oh I love my moons. I'm that person who has to lock themselves inside on a full moon, the girl that sits on the beach and cries at eclipses to cleanse my life and renew my spirit - and who religiously recharges my 400 crystal strong collection in the moon light. Favourite piece of jewellery was the question.......right...hahaha....ummmm...I just can't even answer that. I have a custom made jewellery chest the size of a chest of drawers and two others. You don't even want to know the cost of it all.....
Republica in St. Kilda, Melbourne. I mean, I dream of their coleslaw and I usually wouldn't even try it if it's on a menu.
I don't eat cake, haha never have like it. I eat the icing and then share the insides.... if I had to choose it's defs Red Velvet though.
Sunflowers. I sleep with them next to my bed when I can. They are so happy.
What are you wearing right this minute? Describe and label.
Oh my God! You cannot ask a fashion boutique owner this question, hahahaha! Well because it's my day in the office and I'm hiding behind my laptop, I have Black Milk tights on, a giant vintage dark blue knit and socks. My Moon pendant (coupled moon, and some rings from Midsummer Star).
Your rocket is heading - where?
Where ever my family is :)
Past life? Who were you?
I was a Gypsy Girl who sold clothes and jewellery in the market place (or is that me now? I'm not too sure....)
Next life? Who will you be?
Dear God...hopefully a better version of myself xx
Sun or Moon?
Sun. I get very upset if I don't get my vitamins from the Sun regularly. I makes me so so happy. It hurts when it's winter.
Regardless of your answer above :) what is your favourite Moon Phase Pendant and why?
The Coupled Moon pendant, it has so much meaning, the whole re-energising and re-charging and re-sowing and renewing ... people avoid it because it's basically a circle and go for the trendier crescent moon pieces, but if you knew the moon, you would obsess over this one.
Why do you live in Queensland? (We only ask because we think you should live in Perth!)
If I lived in Perth I wouldn't be able to stock one of my fav brands (YOU GUYS). I live here because my parents moved here to birth me and they kinda need me here to be the funny one at family dinners. It's also the most beautiful place ever. We are so close to so many things, it only takes 20 minutes in any direction and you could be in another world.
Tell us about Byron Bay and your new store - it sounds so exciting!
I love Byron Bay, this is one of the places I've adored for a very long time. I had my 30th birthday there and my hens party and I just go there when ever I need some peace. The shop was so meant to be and my partner Cory was so encouraging that I couldn't even resist. His and my family worked around the clock to get it open and it was just so much fun. We all grew together and it's just perfect. I had a full time staff member I asked to come on board from day dot and it's just been a dream.
You can visit the lovely Emma and her team at:
3 James Street, Burleigh Heads in Queensland and 5/25 Lawson Street, Byron Bay in NSW